Telling science stories in an evolving digital media ecosystem: from communication to conversation and confrontation



The globalised digital media ecosystem can be characterised as both dynamic and disruptive. Developments in digital technologies relate closely to emerging social practices. In turn these are influencing, and are influenced by, the political economy of professional media and user-generated content, and the introduction of political and institutional governance and policies. Together this wider context provides opportunities and challenges for science communication practitioners and researchers. The globalised digital media ecosystem allows for, but does not guarantee, that a wider range of range of contributors can participate in storytelling about the sciences. At the same time, new tools are emerging that facilitate novel ways of representing digital data. As a result, researchers are reconceptualising ideas about the relationship between practices of production, content and consumption. In this paper I briefly explore whether storytelling about the sciences is becoming more distributed and participatory, shifting from communication to conversation and confrontation.