New research on the potential of online video on climate change


Videos, especially when produced for the web, are a powerful tool to disseminate scientific research about climate change. A new research recently published on JCOM provides evidence about the potential of videos specifically produced for the web.

In their article titled “Online video on climate change: a comparison between television and web formats”, co-authors Alicia De Lara and Alberto García Avilés (University Miguel Hernández, Spain) and Gema Revuelta (Pompeu Fabra University, Spain), propose “a classification of the current differences between online videos produced specifically for television and online videos produced for the Internet, based on online audiovisual production on climate change".

The authors propose a classification of “18 formats divided into two groups that allow comparisons to be made between television and web formats”, based on the analysis of a sample of 300 videos.

One of the main conclusions of the study is that the potential to “generate visits and foster audience participation is greater when the online video has been specifically designed to be transmitted on the Internet, rather than when it has been produced to be broadcast on television and is later published on the internet”.

Previous research published on JCOM focusing on the potential of online videos include the paper “Online science videos: an exploratory study with major professional content providers in the United Kingdom”, by María Carmen Erviti, Erik Stengler, as well as the paper “Typologies of the popular science web video”, by Jesus Munoz Morcillo, Klemens Czurda, Caroline Y. Robertson-von Trotha.