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Jun 14, 2019 Article
Between offensive and defensive mediatization. An exploration of mediatization strategies of German science-policy stakeholders

by Andreas Scheu

The study contributes to mediatization research. Mediatization is understood as a process during which individual and collective actors adapt towards the demands of publicity and public attention. The manuscript introduces a differentiation of mediatization strategies, ranging from defensive to offensive strategies. This conceptual differentiation is applied empirically regarding relevant stakeholders within the German science-policy constellation from politics, science, and science funding. Results are based on 35 in-depth interviews with decision makers. The results section deals with similarities and differences considering the mediatization of organizations, and introduces a typology of science-policy stakeholders based on the conceptual differentiation of mediatization strategies.

Volume 18 • Issue 03 • 2019 • Special Issue: Communication at the Intersection of Science and Politics, 2019