Filter by keyword: Public understanding of science and technology

There are current challenges that affect the Public Communication of Science and Technology that must be thought about collectively and for which there are still no answers. These challenges include changes in media ecosystems and consumer preferences; decline of democratic systems and rise of populism; advance of the planetary crisis; growing social inequalities; economic crises and budget cuts; exacerbated misinformation; and distrust in science and its agents; to mention a few examples. The space proposed by the International Symposium on Public Communication of Science and Technology 2024 and the IX National Colloquium on Scientific Recreation, held in Zacatecas, Mexico, was ideal to share several questions — theoretical and practical — that are a guide to address current challenges in this profession.

This study conducts a pioneering empirical analysis of generative AI tools, such as ChatGPT, in the context of university communication across German universities. It explores the adoption rates, identifies the primary challenges, and assesses the potential of these technologies, integrating several theoretical concepts. The findings reveal a widespread use of AI for translation and language correction, with broader applications gradually emerging. Adoption rates vary significantly between private and public universities, largely due to concerns over technical issues, data protection, and AI usability. The results underscore the need for enhanced training and AI policies that support effective integration and use.

Science communication is a thriving field that is vitally important to confront and overcome current societal challenges. To make science communication effective, science communication research and practice need to come together and share knowledge and experiences. However, their collaboration is hampered by a variety of obstacles on both sides, ranging from lack of time to lack of incentives and awareness. In this Special Issue we give space to authors from a wide range of backgrounds to reflect on the relationship between science communication research and practice and inspire the field with their insights and learnings.

This collaborative essay details the reflections of a science communication practitioner and a media communication scholar on their joint research into science communication through Japanese commercial terrestrial television. It emphasizes their unique perspectives as an insider and outsider in their respective fields, suggesting a method to strengthen the collaboration between academic research and its practical application in science communication.

This study aimed to analyze the usage of scientific concepts and technical terms related to COVID-19 vaccination in Portuguese online news sources and examine citizens' comprehension of these terms. A retrospective descriptive study was conducted, examining Portuguese news articles about COVID-19 vaccination from November 2021 to January 2022. Scientific terms were extracted from 190 articles, and seven citizens provided identification and brief definitions of familiar terms. Approximately 68% of the news articles involved collaboration with researchers or health professionals. A total of 144 scientific terms were identified in 77% of the articles, with more than half (57.54%) of these terms being unknown or inadequately defined by the citizens consulted.

This exploratory study analyzed user-generated science communication on Reddit from May 2007 to October 2018 (n = 694.147 posts). We used automated content analyses and topic modelling to explore patterns that the user-generated communication exhibits. Results indicate that science communication on r/science refers to a broad range of different topics and disciplines. Specific upvote features of Reddit result in increased attention to sources and topics. Especially, social media sources and content that is self-referential to Reddit lead to high controversy in discussions.

Neuroscience research has increased our understanding of brain development, but little is known about how parents of adolescents engage with this neuroscientific information. Dutch parents completed a digital survey on neuromyths, neuroscience literacy and views of the adolescent brain and behaviour. These parents believed 44.7% of neuromyths and showed reasonable neuroscience literacy (79.8%). Stronger neuromyth belief predicted a more negative view on adolescent brain development. About 68% of the parents reported that they had changed their parenting behaviour based on their understanding of neuroscientific findings. These self-reported changes most often reflected changes to parents' own behaviour. The results of this study underline the importance for scientists and parents to engage in scientific activities to promote respectful and trusting relationships between them. These relationships have the potential to make communication about adolescent brain development between scientists and parents more effective and will empower parents to use correct information as a basis for their decisions around raising their adolescents.

Research on branding seeks to uncover the emotional, sensory, and cognitive meanings when a person first encounters an object, person, or idea. This exploratory study uncovers how these meanings apply in the context of science, and why a branding framework is important for science communication theory and practice. Reporting on survey data collected in April and June 2021, our results suggest a consistent functional brand image for science, yet a more nuanced context for how different branding constructs relate to science.

AR/VR applications are gaining prominence in exhibition communication. In this field research project, we developed an assessment model to identify major AV/VR application types and their functions. We then used this model to describe 32 contemporary multimedia exhibition applications in 12 countries. During our visits to the exhibitions, we assumed the perspective of the non-specialist visitor to better identify communicative effects of AR/VR applications and compare them with traditional guides developed for similar exhibitions. Our results show that these innovative sources of information may significantly contribute to visitor enjoyment as well as knowledge gain and retention.

Citizen science projects are valued for their impact on participants' knowledge, attitude and behavior towards science. In this paper, we explore how participation in biodiversity citizen science projects is correlated to different dimensions of trust in science. We conduct a quantitative study through an online survey of 1,199 individuals, 586 of them being part of a biodiversity citizen science program in France. Our results suggest that participation-related trust is more exhaustive — it covers more dimensions of the scientific endeavor — than education-related trust. This exploratory study calls for more empirical research on the links between citizen science and the different dimensions of public trust in science.