In early August 2019, the U.S.A. saw 2 significant mass shootings in just 48 hours. On Twitter, Neil deGrasse Tyson responded with a tweet to his millions of followers. He outlined the number of deaths in 48 hours from other causes, and seemed to disparage the human tendency to respond emotionally “more to spectacle than to data”. The tweet resulted in an uproar. This “twitterstorm” might provide important lessons for practicing science communicators. The first lesson outlined in this letter is about the use of analogy in science communication, and the second is about how emotion is addressed in science communication.
Filter by keyword: Public perception of science and technology
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Sep 16, 2019 Letter
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Feb 25, 2019 Article
Societal problem solver or deficient discipline? The debate about social science in the online public sphere
This study uses the online discourse surrounding an Austrian publicly-funded study about “Islamic kindergartens” as a case study to approach communication about the social sciences in the online public sphere. Results from a discourse analysis of 937 user comments in online forums of two Austrian daily newspapers show that the social sciences are often referred to as a “special case”. While some use this argument to neglect its societal relevance, others use it to highlight its role as societal problem solver. Moreover, users discuss characteristics of “true” social scientists and scrutinise the independence of institutionalised social science.
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Feb 18, 2019 Book Review
Research catches up with the unstoppable reality of science communication through online video
A timely arrival in the academic literature on science communication through online video, this book reports on the results of a major international project that has explored in depth this emerging field of research.
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Oct 16, 2018 Article
To debate or not debate? Examining the effects of scientists engaging in debates addressing contentious issues
According to the Gateway Belief Model, scientists and science educators should stress the scientific consensus when engaging with the lay population across a wide variety of mediums, including debates. The purpose of this study, then, was to determine if engaging in such debates does more harm than good in terms of persuading individuals towards accepting the scientific consensus of controversial issues. Participants (N = 208) read a manipulated debate segment altered by the issue discussed as well as the position/title of the skeptic debater. Results indicate that it is possible to influence individuals exposed to these debate segments, but the effects are issue-contingent. Limitations and future research related to science education are discussed.
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Oct 01, 2018 Article
Revisiting public debate on Genetic Modification and Genetically Modified Organisms. Explanations for contemporary Dutch public attitudes
Genetic Modification (GM) has been a topic of public debates during the 1990s and 2000s. In this paper we explore the relative importance of two hypothesized explanations for these controversies: (i) people's general attitude toward science and technology and (ii) their trust in governance, in GM actors, and in GM regulations, in explaining the Dutch public's Attitude toward GM applications, and in addition to that, the public's GM Information seeking behaviour. This will be conducted through the application of representative survey methodology. The results indicate that Attitudes toward GM applications are best predicted by both the attitude toward science and technology and three trust measures. GM information seeking is predicted by gender and educational level, as well as attitude toward science and technology, trust in organisations and trust in regulations (negative). Overall, psychological variables seem better predictors than demographics. Implications for future research on information seeking behaviour are discussed.
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Sep 17, 2018 Article
Digging deeper? Muddling through? How environmental activists make sense and use of science — an exploratory study
This paper focusses on the sense making and use of science by environmental activists. It is based on the assumption that activists — without being scientists or professional science communicators — take up a central role in the environmental discourse concerning the translation of scientific findings and their public dissemination. It is thus asked how environmental activists evaluate the relevance of science for their work, which structures and processes they apply to make sense of science, and how they use science related information to make their voices heard. This paper presents data from a study on Canadian activists regarding their use of scientific information in the field of forest protection. The data, interpreted in the context of a situational analysis, helps to enhance understanding of environmental activists' information systems but also show the strategic use of scientific information by these alternative science communicators.
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Sep 03, 2018 Commentary
More democratic research and innovation
For decades the idea that scientists, policy makers and industry know best in research and innovation has been convincingly challenged. The concept of Responsible Research and Innovation [RRI] combines various strands of critique and takes up the idea that research and innovation need to be democratized and must engage with the public in order to serve the public. The proposed future EU research funding framework programme, Horizon Europe, excludes a specific program line on research in RRI. We propose a number of steps the European Parliament should take to institutionalize RRI in Horizon Europe and beyond.
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Jul 09, 2018 Article
The story is that there is no story: media framing of synthetic biology and its ethical implications in the New York Times (2005–2015)
Despite low public knowledge of synthetic biology, it is the focus of prominent government and academic ethics debates. We examine the “NY Times” media coverage of synthetic biology. Our results suggest that the story about synthetic biology remains ambiguous. We found this in four areas — 1) on the question of whether the field raises ethical concerns, 2) on its relationship to genetic engineering, 3) on whether or not it threatens ‘nature’, and 4) on the temporality of these concerns. We suggest that this ambiguity creates conditions in which there becomes no reason for the public at large to become involved.
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Jun 18, 2018 Article
Communicating data: interactive infographics, scientific data and credibility
Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals' predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as source attribution, to judge the credibility of shown data, whereas their comprehension level did not relate to perception of data credibility. We discussed the implications for science communicators and design professionals.
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Jun 04, 2018 Article
Open and transparent research practices and public perceptions of the trustworthiness of agricultural biotechnology organizations
Public trust in agricultural biotechnology organizations that produce so-called ‘genetically-modified organisms’ (GMOs) is affected by misinformed attacks on GM technology and worry that producers' concern for profits overrides concern for the public good. In an experiment, we found that reporting that the industry engages in open and transparent research practices increased the perceived trustworthiness of university and corporate organizations involved with GMOs. Universities were considered more trustworthy than corporations overall, supporting prior findings in other technology domains. The results suggest that commitment to, and communication of, open and transparent research practices should be part of the process of implementing agricultural biotechnologies.