Essay

05/09/2022

Introduction: Engagement, education and communication with public audiences have long been seen as important for maximising the benefits of genetics and genomics. An important challenge is how to structure engagement in such a way that recognises the value and legitimacy of diverse public opinions and voices alongside scientific expertise. In other words, how to operationalise the dialogue model of science communication. In order for diverse public voices to be heard it is important to understand the resources that people have to make sense of science on their own terms. In this paper we provide a framework for how people's resources can be identified in relation to the culture they consume. Methods: A cross sectional online survey (n=1407) explored the cultural tastes and practices of a representative British public audience. Latent class analysis identified groups with similar cultural practices. Regression analysis was used to explore the relationship between the latent classes and other measures, such beliefs about genetics. Results: Three latent classes were identified each with distinctive cultural practices and tastes. Some clear relationships were found between the latent classes and familiarity with genetic terminology. However, for more complex beliefs, such as genetic causation, regression analysis yielded null or uncertain results with no clear correlation found. Discussion: This paper provides an analysis of how people's enjoyment of culture could be a resource for understanding and advancing science communication and engagement. The results are discussed using two complementary theoretical frameworks. Using Bourdieu's concept of cultural capital, the exclusionary power culture can be seen. The work of De Certaeu, on the other hand, shows how this power can be resisted and subverted. While this paper focuses on genetics and genomics we argue that this approach provides a `proof of concept' that these ideas can be extended for use in wider science engagement contexts.

25/07/2022

In an increasingly mediated culture, social institutions such as science, public health, and civic engagement exist within the same modes of discourse as popular media. As a human endeavor, science is also a cultural phenomenon, and there are webs of multidirectional and layered communication that occur between formal science communication, pop science, and, indeed, popular media. For public participants, engagement with science and entertainment may be one in the same. This essay draws from research of transformative works, fan studies, and memetics to examine how the public engages with science and popular media within digital cultures.

28/03/2022

Participatory media has the ability to engage people in stories of science in ways that are personal, profound and culturally relevant. This essay launches from my experience as a scientist-turned-filmmaker and my establishment of the Ocean Media Institute, a global media collective that serves as a participatory platform for the communication of ocean science. Through collaboration and innovation, we as science storytellers have the ability to shape narratives that are factual, evidence-based and embrace greater inclusivity. Only when we invite diverse perspectives that draw from all ways of knowing, will we be able to provoke deeper dialogue and ignite change.

28/03/2022

This article will take you through the evolution of our approach in presenting and communicating science. For twenty years ‘1, 2, 3, sciences’ has run participatory live workshops for adults. A special tool, the Group Provisory Conclusion or GPC, involving each participant, contributes to the success. Our expectation was to rekindle the public’s interest through participatory methods, supported by the emergence of collective intelligence. It describes our actions to help people reduce their apprehension towards science.

28/03/2022

This essay approaches the question: ‘What does participatory science communication for transformation mean in Colombia?’ The answer comes from an examination of the public policy instruments that have promoted participatory scientific communication through the concept of social appropriation of science, technology, and innovation (STI). In the gaze of these public policy instruments, it is evident how the social appropriation of STI has been intended as a means of transformation.

27/09/2021

Co-created citizen science offers practical tools for implementing science communication theories by increasing public participation in scientific research, empowering communities and advancing situated scientific knowledge. However, delivering such an approach presents a number of key challenges around funding, fostering working partnerships between scientists and citizens and ensuring all stakeholders receive sufficient benefits from the process. In this essay we draw from science communication and citizen science literature to describe these challenges and discuss the opportunities that will enable co-created practices to prosper.

10/05/2021

The pace and scope of digital transformation has brought about fundamental changes to science communication. These changes have so far hardly been reflected in the underlying concepts of science communication as field of research and practice. Against this backdrop, this paper asks how science communication can be conceptualized in response to fundamental societal changes brought about by digital transformation. In response to this question, this paper builds on the results of a Delphi study with 31 outstanding international science communication scholars. It presents a shared approach that conceptualizes online science communication broadly and tackles different points of view by identifying specific characteristics that enable the distinction of different settings of science communication. It is argued that such an approach should be more appropriate for a contemporary analysis of science communication and also helpful for professional communicators and policymakers to understand the interactions of science and society in the context of the digital media landscape.

10/05/2021

In this essay the authors reflect on some recent trends in science communication research, celebrating it as an inherently interdisciplinary endeavour. Some current tendencies in science communication are more limiting, however: they present theoretical and strategic prescriptions that do not adquately reflect the variety and cultural diversity of science communication internationally. Rethinking science communication in the context of such diverse practices and cultural reorientations, the authors revise some of their own views and revisit notions of communication as conversation to propose an inclusive definition of science communication as the social conversation around science.

27/04/2021

In this essay, we explore what happens when science meets comic art and how such meeting offers an opportunity to rethink science communication. We base our discussion on our own experience, as research scholars, of engaging in a collaboration with a comic artist. Three key reflections are developed: how comic art may help to (1) conceptualize ideas in an early research phase, (2) clarify the main argument by making the (un)written word visible; and (3) communicate science with an open end. These aspects contribute to an increased understanding of science communication in both research and society.

20/04/2020

This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relations could contribute to science communication efforts to enable participation with science and technology from wider, more diverse publics.

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