Since early 2020, communicating risks associated with COVID-19 and providing safety advice have been top priorities for health agencies and governments. With an increase in employees working remotely following the global spread of coronavirus coupled with increasingly sophisticated marketing strategies, global brands unsurprisingly engaged consumers and publics by acknowledging the crisis that engulfed the world. An increase in online marketing was observed in an already existing trend online where hybrids of consumer, brand and product-as-object interacted as equals, using contemporary informal codes of social media discourse and often using irony and humour. However, this paper critically assesses how such important communication responsibilities about coronavirus were taken up by private companies. Online and social media outputs were analysed through a lens of anthropomorphising and posthuman brands. A typology of brand strategies was developed based on engagement and how COVID-19 science, care and prevention were communicated. The paper concludes with a reflection on where this may lead health and environmental communication and what it means for science communicators.


A Science Shop acts as a mission-oriented intermediary unit between the scientific sphere and civil society organizations. It seeks to facilitate citizen-driven open science projects that respond to the needs of civil society organizations and which, typically, include students in the work process. We performed a thematic analysis of a systematically selected literature on Science Shops to understand how the scientific literature reflects the historical evolution of Science Shops in different settings and what factors the literature associates with the rise and fall of the Science Shop. We used the PRISMA methodology to search for scientific papers in indexed journals in eight databases published in English, French and Spanish, and employed the thematic theory approach to extract and systematize our results. Twenty-six scientific articles met the inclusion criteria. We identified three meta-categories and ten sub-topics which can serve as key pointers to guide the set-up and future work of Science Shops. Our results identify a major paradox: Science Shops incorporate public values in their scientific agendas but have difficulties sustaining themselves institutionally as they do not fit the current dominant research paradigm. Science shops represent a persuasive complementary approach to the way science is defined, executed and produced today.


This paper studies how science centers and museums around the world have used mobile apps with museum guide characteristics and tries to identify the best interface design principles to improve their use as a tool for interaction with the public. For this purpose, we mapped mobile apps from science centers and museums and applied an evaluation tool for each one to identify good practices. This allowed us to produce guidelines for identifying good practices in the development of apps as a way of expanding visitors' experience in these institutions through these devices.


There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.


To address science literacy issues, university faculty have to engage in effective science communication. However, social pressures from peers, administration, or the public may silence their efforts. The purpose of this study was to understand the effect of the spiral of silence on faculty's engagement with science communication. A survey was distributed to a census of tenure-track faculty at the University of Florida [UF], and the findings did not support the spiral of silence was occurring. However, follow-up interviews revealed faculty did not perceive their peers to value science communication and were more concerned about how the public felt about their research and communication.


In this article, we explore scientists' freedom of expression in the context of authoritarian populism. Our particular case for this analysis is Finland, where the right-wing populist Finns Party entered the government for the first time in 2015. More recently, after leaving the government in 2017, the party has been the most popular party in opinion polls in 2021. We illustrate the current threats to Finnish researchers' freedom of expression using their responses on three surveys, made in 2015, 2017 and 2019. We focus on politically motivated disparagement of scientists and experts, and the scientists' experiences with online hate and aggressive feedback. Further, we relate these findings to the recent studies on authoritarian populism and science-related populism. We argue that this development may affect researchers' readiness to communicate their research and expertise in public.


This small-scale study aims to understand what different environmental organisations are doing to engage people with brownfield sites in the U.K. Interviews with staff members from different environmental organisations found a wide range of initiatives to be in practice, including collaboration with other organisations and local schools and involving volunteer groups with maintenance of the sites. Working with volunteers and partner organisations and the management of sites were often identified as essential contributors to the success of projects. Interesting themes which arose, including the lack of demographic data and issues engaging with developers, could act as springboards for further studies.


This study aims to test for differences in the receptiveness of science and non-science undergraduates to positive, non-aggressive humour being used in a science article, as an exploration into the utilization of such humour as a tool for more engaging science communication. The majority of the 76 respondents to an online survey were generally receptive to such use, with some differences between the two groups. It was also noted that a receptiveness to such humour may not necessarily be associated with a receptiveness to its actual use in science articles.


A new regime of science production is emerging from the involvement of non-scientists. The present study aims to improve understanding of this phenomenon with an analysis of 16 interviews with Spanish coordinators of participatory science practices. The results indicate a majority of strategic and captive publics and point to communication as a key tool for the development of successful practices. Five key elements of the degree of integration required to develop a citizen participation in science practice were analysed: derived outputs, level of participant contribution, participation assessment, practice replicability, and participant and facilitator training. Proposals for strategies to remove barriers to citizen participation are the study's principal contribution.


Since the COVID-19 pandemic hit the global community, politicians as well as scientists increasingly turn to Twitter to share urgent health information using various message styles. The results of our 2x2 between-subject experiment show that if a Tweet is written in lower-case letters, participants perceive the information source as more trustworthy. Furthermore, the information is perceived as more credible, and people are more willing to read the health information and share it via social media. Furthermore, scientists are perceived as possessing more expertise than politicians. However, politicians are perceived as possessing more integrity and benevolence than scientists.


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