Article

28/03/2022

From ‘Feed the Birds’ to ‘Do Not Feed the Animals’ takes an engaged approach in which science communication is both process and outcome of the research. The project started in the UK in March 2020, coinciding with government-imposed lockdowns in response to the COVID-19 pandemic; since the project’s engagement had been designed around in-person interactions, a rapid and creative rethink was needed. This paper outlines the redesign of the project and describes a hybrid model of on-line and in-person engagement, integrating new skills and technologies which the pandemic catalysed, with well-established in-person practice in science communication. Our research develops good practice for online, participatory science communication, and supports the advancement of engaged research more widely.

14/03/2022

Citizen science opens the scientific knowledge production process to societal actors. In this novel collaboration process, scientists and citizens alike face the challenge of new tasks and functions, eventually resulting in changing roles. Role theory provides a way of conceptualizing the roles that people take in communication and interaction. We use role theory to create a framework that identifies scientists' and citizens' tasks in citizen science projects, main aims of communication, spaces they interact in, and their roles — thus providing a structured way to capture communication and interaction in and about CS for further scientific reflection and practical application.

07/03/2022

Accurate news media reporting of scientific research is important as most people receive their health information from the media and inaccuracies in media reporting can have adverse health outcomes. We completed a quantitative and qualitative analysis of a journal article, the corresponding press release and the online news reporting of a scientific study. Four themes were identified in the press release that were directly translated to the news reports that contributed to inaccuracies: sensationalism, misrepresentation, clinical recommendations and subjectivity. The pressures on journalists, scientists and their institutions has led to a mutually beneficial relationship between these actors that can prioritise newsworthiness ahead of scientific integrity to the detriment of public health.

21/02/2022

This essay examines a highly popular comic series published in Spain between 1969 and 1970 which focused on Felix Rodríguez de la Fuente (1928–1980), a prominent and influential naturalist and media icon, as main character. These comics constitute a remarkably illustrative example of the use of popular media in processes of construction of natural history knowledge. Situated in the complex final years of Franco's regime, they allow us to probe the combined role of science, media, and celebrity in the construction of a visual environmental culture through storytelling strategies designed to engage young audiences in naturalist-like practices.

07/02/2022

This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.

31/01/2022

The Story Collider applies the principles of narrative transportation to produce events that use first-person, personal stories about science to activate audience emotion, empathy, and identities. This study sought to systematically explore underlying patterns in the subjective experience of these live shows. This study combined a research framework from the performing arts with Q methodology, a method designed to capture and quantify subjectivity of personal meaning. This revealed four profiles, each representing a distinct way that one can internalize the value of science storytelling. Results highlight an opportunity within programs that operate at the nexus of science communication and the arts.

24/01/2022

Genetics literacy is crucial for making informed decisions. However, perceived complexity, educational gaps, and misleading media narratives make reaching diverse populations difficult. Interventions to improve genetics literacy beyond K—12 classrooms should center on building science trust and self-efficacy. We used a mixed methods approach to survey 12 museums with genetics content and found 3 framing devices, “Genetics is Fun,” “Genetics is Relevant,” and “Genetics is Discovery.” While each framing strategy leads to high engagement with genetics topics, these approaches differed in ways that affect ability to learn and how genetics is perceived. Exhibit creators should consider design ramifications when creating a genetics exhibit that builds genetic literacy.

17/01/2022

Although research has been performed on participatory mechanisms in science and technology such as brokering, little seems written on intermediary organizations, e.g. science museums, taking up and embedding a participation brokerage role and systemic factors influencing these. This paper presents a qualitative case study in which six different intermediary organizations developed their participation brokerage role in a European RRI project. We demonstrate how structuring factors in the project context, the intermediary organization and the broader systemic context influenced the participation brokerage role take-up and embedding. Our findings yield implications for future capacity building endeavors among participation brokers in the making.

15/12/2021

While research shows different links between activism and science, little is known about activists engaging in science communication online. Demanding that decision-makers should “listen to the scientists”, the climate movements Fridays for Future (FFF) and Extinction Rebellion (XR) emphasize the role of scientific knowledge in democratic decision-making. Exploring the two movements' hyperlinking practices reveals a difference in the extent and selection of hyperlinks on their websites, pointing to influencer-based communication and focus on popularization of science by FFF and expert-based communication leaning on academic publications by XR, with both movements acting as amplifiers of existing science communication efforts.

13/12/2021

While most Americans believes in climate change, to elicit action, communicators should use strategies to convey risks. One strategy is to cognitively engage individuals by eliciting curiosity. Previous studies have shown that individuals with higher science curiosity are more likely to perceive the risk of climate change. This study uses scientists’ act of sharing personal anecdotes to elicit curiosity and examines the effect of scientist’s traits on risk perception. Results show that anecdotes do not affect any of the variables. However, there is a positive relationship between curiosity and risk perception, and between trust in scientists and risk perception.

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