Article

10/05/2021

Communities are rarely seen as the ideal level at which to focus science communication efforts, compared to the individual, psychological or mass, societal levels. Yet evidence from allied fields suggests building interpersonal relationships with specific communities over time is key to meaningful engagement, so orienting science communication towards communities is warranted. In this paper, we argue this case. We review previous studies, identifying three existing models of community-oriented science communication, which we label ‘neighbourly’, ‘problem-solving’ and ‘brokering’. We illustrate the effectiveness of the ‘problem-solving’ approach and the desirable ideal of ‘brokering’ using recent examples of community-oriented science communication from Australia.

10/05/2021

Citizen science is a transdisciplinary approach that responds to the current science policy agenda: in terms of supporting open science, and by using a range of science communication instruments. In particular, it opens up scientific research processes by involving citizens at different phases; this also creates a range of opportunities for science communication to happen This article explores methodological and practical characteristics of citizen science as a form of science communication by examining three case studies that took different approaches to citizens' participation in science. Through these, it becomes clear that communication in citizen science is ‘÷always’ science communication and an essential part of “doing science”.

05/05/2021

Studies on women's marginalisation as authors and sources of science stories in the media in developing countries are few, and fewer in the context of genetically modified organisms (GMOs). Using feminist media theory, this study surmises that women are accordingly underrepresented in GMO stories. Based on a content analysis of 317 stories published in two Ugandan newspapers, findings indicate that chances of females being published as authors and sources increase if they collaborate with a male. There is a need for female scientists to collaborate with male counterparts and journalists to increase their visibility in the media in an agricultural sector where women are great contributors to the labourforce.

19/04/2021

Digital citizen science projects differ greatly in their goals and design. Tensions arise when coordinators' design choices and conceptions of citizen science conflict with users' motivations and expectations. In this paper, we use a combination of qualitative methods to gain new insights into the ways citizen science is understood and implemented digitally. This includes a study into the affordances of two citizen science portals for bird observations, and qualitative interviews with users and coordinators of the portals. This reveals tensions related to data sharing, community hierarchies, and communicated expectations. Awareness of these tensions can benefit the future design of online citizen science projects.

12/04/2021

Wikipedia has been accused of being biased against challengers to scientific orthodoxy due to efforts by editors having affinities with the Skeptics movement. Examination of Wikipedia, including entries on fluoridation, the origin of AIDS and vaccination, reveals several characteristics typical of a Skeptics sensibility, including the definition of scepticism, lists of deviant ideas, derogatory labelling of heterodox viewpoints, and categories established without reference to reliable sources.

06/04/2021

The COVID-19 pandemic was the most prominent feature in the media in 2020. This research analyzes the scientific community's perception of the journalistic coverage of the pandemic in the Spanish media. Based on a survey with the participation of 818 respondents, the study revealed that scientists believe that radio did the best job in reporting the pandemic, whereas television did the worst. Among our findings, it is worthwhile to mention that — according to scientists — the media used sensationalistic tones and reports were not particularly accurate nor realistic. Finally, we included the scientific community's recommendations to treat the subject more appropriately.

29/03/2021

In this paper we discuss the SARS-CoV-2-related information coverage (beginning of the epidemic) in Italian digital media narratives. We surveyed the digital articles that reported the highest engagement level. The aim was to identify the most prominent variables (topics, players and news coverage area). Similarly, a discourse analysis was carried out by analyzing the tone used in relation to the variables mentioned. The results show that the most important topics were health, politics and the economy. Headlines appeared to be more likely to have a negative tone, although neutral headlines were the most common. The main feature in digital media headlines was civil society.

22/03/2021

We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.

15/03/2021

Engaging communities at risk of social exclusion poses a big challenge for science communicators. We schematize a framework for projects using science & art to promote social inclusion, composed of 3 phases — design, plan and collaboration; implementation; and evaluation. We present a case study that aimed to engage with a community of migrant senior women, mostly illiterate. Our findings suggest high engagement was achieved by building trust, involving emotions, choosing a relatable topic and following participatory practices. Inclusive activities occurred on the short-term, but for medium-term impact, community insiders need to be regarded as a second audience.

08/03/2021

This study investigated the potential for comics to promote skepticism about the paranormal. Participants rated their interest in comics, read a skeptical account of alleged paranormal phenomena in one of three mediums (text, comic, and comic containing an interactive magic trick), and then rated their engagement, skepticism and recall. The text was rated as more interesting and entertaining than the comics, and participants' prior interest in comics positively correlated with engagement and shift in skepticism. This suggests that for certain cohorts, comics may be an effective way to promote engagement and attitude change. The implications for future work are considered.

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